
Beyond Toothpaste: Enamel Repair Reinvented
NOBS isn’t just another toothpaste. It’s a smarter way to brush. Our formula uses 5% nano-hydroxyapatite (n-Ha), the same mineral your teeth are made of, to naturally strengthen enamel and support long-term oral health.
Backed by decades of dental research, n-Ha offers a proven, safe alternative to fluoride.
Just 13 incredible ingredients.
Xylitol
(kills the bad bacteria while sparing the good guys)
Nano hydroxyapatite
(provides your teeth with essential minerals)
Menthol
(for that fresh inhale after brushing)
Zinc Citrate
(helps remove plaque, and prevents new plaque from fomming)
Calcium Carbonate
(fights tooth stainins and plaque)
Xanthan Gum
(improves the texture of NOBS)
Hydrated Silica
(gentle plaque and stain remover)
Baking Soda
(gentle tooth polisherand stain remover)
Peppermint
(reduces bad breath andgives a delightful freshness)
Cellulose
(helps keep your NOBSbound together)
I icorice Root Extract
(naturally sweet, effective against bad breath)
Sodium Cocoyl Isethionate
(derived from coconuts, produces a gentle foam)S
Sodium Lauryl Sulfoacetate
(derived from coconuts, produces a gentle foam)
How NOBS Toothpaste Tablets Work
How NOBS Toothpaste Tablets Work
NOBS tablets offer a revolutionary approach to oral care. When chewed, they transform into a smooth paste that cleans teeth effectively. Their key ingredient, 5% nano-hydroxyapatite (n-Ha), actively bonds to tooth enamel. This natural mineral works to remineralize and repair microscopic surface damage, helping to strengthen teeth, reduce sensitivity, and restore a naturally whiter smile—all without fluoride and with zero-waste packaging.
Six Key Features
Fluoride Free
We used the magical remineralizing power of 5% nano-hydroxyapatite to protect your teeth long-term. It's the safest alternative to fluoride!
No Mess
Never worry about your toothpaste tube exploding over your other toiletries. NOBS toothpaste tablets come in an air-tight glass jar, free of plastic and without the mess.
Perfect Size
NOBS toothpaste tablets are individual and perfectly dosed. No more squeezing, no more tube sliding against the edge of your sink and definitely no wasted toothpaste.
Travel Friendly
NOBS toothpaste tablets don’t apply to the 3.4oz limit. Fly with confidence that you won’t be condemned to a dirty mouth while you travel.
Enamel Safe
With an enviable RDA of 21, NOBS are intentionally designed to help you remove surface stains and break up plaque biofilm without causing damage to your enamel.
No Plastic
We want you to disrupt your brushing routine, not your endocrine system. Unlike other brands, our product is free of all plastics and BPAs.
Born Out of Frustration. Results Delivered.
Created by a practicing dentist; minimal, effective formulas that work & feel good—every single day.
Why NOBS stands out:
Why NOBS stands out:
Fluoride free, powered by 5% nano hydroxyapatite for enamel support
Low abrasive with an RDA of 21.38 to protect enamel while removing stains
Organic mint for lasting freshness without artificial sweeteners
Mess free tablets stored in airtight glass jars, not plastic tubes
Travel friendly and TSA approved with no liquid restrictions
Individually dosed tablets for zero waste and perfect portions
Safe for kids, families, and expecting parents
Fluoride free, powered by 5% nano hydroxyapatite for enamel support
Low abrasive with an RDA of 21.38 to protect enamel while removing stains
Organic mint for lasting freshness without artificial sweeteners
Mess free tablets stored in airtight glass jars, not plastic tubes
Travel friendly and TSA approved with no liquid restrictions
Individually dosed tablets for zero waste and perfect portions
Safe for kids, families, and expecting parents
Our Story
Our journey began out of frustration - frustration with the market flooded with subpar products,
questionable ingredients, and compromises that no one should have to make. We were tired of
recommending products that didn't live up to our standards or our patients'. So, we decided to take
matters into our own hands.
"Screw it," we said, "we'll create products that we're not just comfortable using but excited about."
It all began with our NOBS toothpaste tablets. Initially prototyped as a tubed toothpaste, we ultimately decided on a tablet form to eliminate some of the unnecessary ingredients and preservatives.
People often ask us:
What made you start an oral care company?
NOBS wasn't born out of a desire to create just another product line. It emerged from a need
- a need for products that we, the founders, could use with confidence and recommend
without hesitation.
Our Core Values
We have a pretty simple approach to oral care, and that's on purpose. Ilon kept noticing something in his practice: patient's that were struggling often had very complicated routines. They would have multiple mouthwashes, complex contraptions, and unnecessary steps for an effective hygiene ritual.
He has found that the secret to success with oral health comes down to three things:
1) Is it effective? The things we spend our valuable time on must be helping us achieve our goals.
2) Is it enjoyable? A miserable routine that requires sheer willpower is destined to fail. Oral care products should not be disgusting or torturous.
3) Is it clean? Far too many formulations have unnecessary and even harmful ingredients.
By focusing on these three pillars, we have found that people have a much easier time achieving their best smile.
Dentist Founded
Our secret weapon
Most dentists don’t end up formulating their own toothpaste.
Back in 2015, long before NOBS became one of the fastest-growing oral care brands in the country, Dr. Choai was struggling with his own sensitivities. Traditional toothpastes left his tongue irritated, so he began mixing a formula in his kitchen using baking tools and simple, gentle ingredients. It worked. Friends and family started asking for jars. And even though the idea sat on a shelf for years, it would eventually become the foundation of NOBS: a human-first approach to oral care that treats people, not patients.
Today, Dr. Choai is known as a premiere dentist based in Miami, combining modern clinical expertise with a refreshingly honest perspective on what real oral health should look like. His practice attracts a discreet clientele of athletes, artists, entrepreneurs, and global leaders who share one thing in common: an obsession with performance and self-care at the highest level. Whether on camera, on stage, or in the boardroom, they trust him for his precision, privacy, and philosophy that great health starts with the details you can’t see.
Dr. Choai’s work has been featured in dental offices across the U.S., in clinical studies, and in thousands of five-star customer reviews. But beyond credentials, what patients and customers appreciate most is his authenticity. He has an ability to bridge science with self-care, and his belief that oral health should feel as intuitive and elevated as skincare or nutrition.
FAQS
What are toothpaste tablets?
What are toothpaste tablets?
They are solid, chewable tablets that turn into a effective cleaning paste when mixed with saliva and your toothbrush.
What is nano-hydroxyapatite (n-Ha)?
What is nano-hydroxyapatite (n-Ha)?
It's a safe, biocompatible mineral that's the main building block of your tooth enamel, proven to remineralize and repair teeth.
Is this a fluoride-free product?
Is this a fluoride-free product?
Yes, NOBS uses nano-hydroxyapatite as the active ingredient, providing a proven and effective fluoride-free alternative.
How do I use them?
How do I use them?
Chew one tablet, wet your toothbrush, and brush as normal for two minutes. The paste will foam slightly.
Are they effective at cleaning?
Are they effective at cleaning?
Absolutely. They create a polishing paste that cleans thoroughly while actively strengthening your enamel.
Why choose tablets over traditional toothpaste?
Why choose tablets over traditional toothpaste?
They offer zero-waste packaging, precise dosing, TSA-friendly travel size, and the proven benefits of nano-hydroxyapatite.
What flavors are available?
What flavors are available?
They feature a refreshing natural mint flavor that leaves your mouth feeling clean and fresh.
Are they suitable for sensitive teeth?
Are they suitable for sensitive teeth?
Yes, nano-hydroxyapatite is particularly effective at sealing micro-pores in enamel, which helps reduce sensitivity over time.
Customers Reviews
Omg best tooth paste ever !!! Well I guess not paste but still an amazing product. Easy to travel with. Taste great. My entire family has had great reports back from our dentist. It does take a few times to get use to chewing it at first but once you do it’s so good. My mouth has never felt so clean . Super way to travel with and it does whiten your teeth . It is not the only thing my family uses from my 9 year old to my husband we all love them !!
VERIFIED PURCHASE
I absolutely love and can't recommend this product enough. They taste awesome but I don't mind minty at all and I would in fact prefer it. They leave my teeth feeling clean and breath smelling amazing. They foam up so much, you only need one tablet. I love the fact the ingredients are all natural. In our world we have to worry about so many toxic things in our every day products, it's s nice to take one of those worries away. The only negative thing I have to say, is they are so expensive. It's just not financially a smart choice, but if I could, I would never stop purchasing these.
VERIFIED PURCHASE
Having chemical intolerance is a PITA! This is one less thing I need to vet at every purchase. My old fav big box toothpaste changed ingredients, I was not happy. They taste nice, no chemical or "so peppermint it's bitter" flavor. I have used for a year now, I have significantly reduced sugar sensitivity in the molars (micro cracks 🤷🏻♀️). I noticed my teeth feel clean for much longer. Drinking Earl grey tea always made any debris on my teeth feel gritty from the bergamot oil. I don't really get that feeling anymore, even having a cup of tea in the evening with dinner. My enamel is naturally on the slight yellow side and aside from very clean teeth and my gums are just a lot healthier, I dont see much for whitening. Maybe a little polished better, but not a significant change. My teeth were strong, now my dentist has trouble because the enamel is really dense, the micro cracks in the molars have improved drastically over the last year, plack and tartar are non-existent in my mouth. Dentist does not scrape anything and 2 tiny cavities completely halted and began to remineralize. This doesn't happen overnight, it does take time y'all, but if you need to invest in your teeth, here it is.
VERIFIED PURCHASE
We have ordered so many jars of these Nobs I have lost count at this point, They are wonderful. The Main point I would like to make here is if you can get your kids to use these they will be in good shape, the more fluoride that is dumped into their bodies the more toxic these poor kids are walking around. FYI: *FUN FACT* FLUORIDE PUT INTO MANY PRODUCTS THAT WE PUT IN OUR BODY & THE WATER SUPPLY IS FULL OF IT. WHAT YOU DONT KNOW IS THAT THERE ARE 2 TYPES OF FL2. ONE THE BODY MAKES IN SMALL AMOUNTS, THE OTHER IS THE KIND THEY HAVE RIDDLED THROUGH EVERYTHING. THERE IS A MASSIVE DIFFERENCE! THE ONE BEING PUT IN OUR STUFF IS ONE OF THE MOST TOXIC CHEMICALS KNOWN TO MAN. There is a reason it’s in everything, it’s calcifying glands, disrupting your endocrine system and poisoning your system. And we are BOMBARDED with it, one of the many chemicals we are mis-led to believe it’s good for us. Do your homework, STOP GIVING FL2 TO YOUR KIDS!!!!!!! NOBS is a great alternative, They have great ingredients and a major plus is the minty fresh taste that you have when you finish. I actually spit out the excess and do not do a final rinse to allow the product to stay on my teeth overnight as long as possible. It doesn’t bother me to have a little remaining as the paste itself doesn’t bother me at all. (There have been other brands I have tried that ended up being pretty awful). This is the only change I have made to my routine and just had my last dental hygiene appt & exam where the original areas of concern that were being watched are no longer a problem!! Thanks NOBS!
VERIFIED PURCHASE